TOPBUTTON.com: NY Designer Shopping Events

industry leader

Founded in 1999, Top Button, Inc. has run successful sales and fashion event promotions for nearly 5,500 designer showrooms, upscale department stores, designer boutiques and online fashion merchants.

Top Button currently has an unduplicated reach exceeding 830,000 subscribers, growing by 25,000+ new subscribers every month. Our audience is extremely targeted to reach the high-end, fashion-forward consumer.

key highlights

	Over 830,000 TopButton.com members
	Growing by approximately 25,000 per month
	TopButton.com forecast to exceed one million enrolled subscribers by 12/07
	Reach is also extended through Top Button content syndication partners listed to the right.
	Top Button can also host, operate, advertise and promote your sale or event

focus & strategy

Top Button’s main focus is our clients. Our success stems from an unsurpassed ability to cater to our clients’

needs and requirements by providing products which are innovative, tailored and timely. Top Button delivers customization by working closely with each of its advertisers in creating personalized text and fashion images. We maximize value for our clients via traffic and sales while educating the Top Button member on the brands and products offered.

The crux of our strategy is the 5 T’s approach:

	target audience
	High-end, geo-targeted (by market/zip), style conscious
	tailored creative
	Tailored text, high-quality .jpg images, effective promotional “call to action”
	timely promotions
	Available daily products & can produce with short lead times
	traffic & sales
	We are often our clients’ largest producer of traffic & sales
	tracking of results
	We track results in near real-time so we can adjust promotional schedules